CELEBRATE WITH US ON MAY 18TH AT 4PM PT 🎉 Positive Light Tinted Moisturizer Broad Spectrum SPF 20 Sunscreen is back in stock and we’re celebrating with a virtual party on TikTok Live! Join us for live demos, giveaways, a piñata (we’ll explain later 🤪), and MORE. Until then, shop 24 flexible shades @sephora & RareBeauty.com. #rarebeauty #positivelight #tintedmoisturizer #rarebeautytintedmoisturizer #pinata #tiktoklive

Rare Beauty turns 3! To celebrate, we want to say thank you to all of YOU with the Rare Beauty Gratitude Truck. Join us at the Gratitude Truck and meet the Jumbo Soft Pinch Liquid Blush, enter to win exclusive giveaway items, enjoy complimentary Positive Light lattes, and so much more. Saturday, September 9th at 11-3PM ⏰ Find us parked outside of @sephora Santa Monica on 3rd Street Promenade. #greenscreen #rarebeauty #popuptruck #makeuppopuptruck #truck #popup

Fast Company Brands That Matter 2023: Shifting Beauty Standards

Every shade of Soft Pinch Liquid Blush swatched ⬆️ From top to bottom: Grateful Lucky Faith Believe Encourage Love Worth Virtue Joy Grace Happy Hope Bliss #rarebeauty #rarebeautyblush #liquidblush #softpinchliquidblush #blushhack

Replying to @⋆ ⁺⋆kimberly ⋆⁺⋆ Well, since you asked for it 😲 Shop the complete collection of the viral, bestselling Soft Pinch Liquid Blush with our limited-edition Blush Vault. Available exclusively at RareBeauty.com. #rarebeauty #rarebeautyblush #viralblush #liquidblush #softpinch #makeupcollection #softpinchliquidblush #blushcollection #rarebeautyhaul

Kait wears Liquid Touch Brightening Concealer in 270N, Soft Pinch Liquid Blush in Grace, and Always an Optimist 4-in-1 Mist 🤗 #rarebeauty #blush #mist #nomakeupmakeup #easymakeup.

@Selena Gomez started Rare Beauty to make you feel good, without hiding what makes you unique. Her goal was to change the conversation around beauty and create a community where everyone is welcome exactly as they are. At Rare Beauty, each day is a celebration of you—every side of you. This campaign is a love letter to the you that’s bold, the you that’s soft, the you that holds everyone up, and the you that needs to be held… You are Rare. Love your Rare. #rarebeauty #selenagomez #loveyourrare