‘You can’t cheat the fundamentals’: Why Prime has been reduced …
2024年4月12日 · YouTubers Logan Paul and KSI set up Prime as a competitor to Gatorade (Source: Shutterstock/Raz McNulty Photography) In late 2022 and early 2023, Prime Hydration prompted the sort of demand normally reserved for Taylor …
Latest Articles - Marketing Week
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Britvic driving volume growth to the personalities needed to create the optimum marketing team, it’s been a busy week.
How Tesco’s customer focus enabled it to be ‘faster, quicker and …
2021年1月21日 · It’s no secret that Tesco had a shocker of a year in 2014, but it’s how the supermarket bounced back and then continued to thrive that led it to be crowned Marketing Week’s Brand of the Year 2020.. Tesco’s UK CEO Jason Tarry admitted the brand took its “eye of the ball” from a customer perspective in the lead up to the 2014 accounting scandal and its most difficult year on record ...
The best marketing campaigns of 2023: Part 1
2023年12月4日 · This year TSB decided its brand needed a refresh following a multi-year partnership with Friends actor David Schwimmer. To do that, and to realign its marketing strategy around the concept of getting people to talk about money, the bank introduced a literal elephant in the room with its first-ever brand mascot – Tiny the elephant. TSB CMO Emma Springham told Marketing Week that after the ...
Seven principles of effective marketing communication
2021年10月5日 · Papyrus, paper, the printing press, television, the internet, the smartphone: the new communication technologies with the power to shape human culture invariably lead to revolutions in commercial communication too.
What is programmatic advertising? A beginner’s guide
2017年3月27日 · Programmatic advertising is constantly evolving. From online ads and video to digital out-of-home, streaming, voice and TV, the sheer number of options can make it feel like an impenetrable process to understand.
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The best marketing campaigns of 2020: Part 1
2020年12月8日 · The travel industry has been one of the hardest hit during the pandemic, with holidays put very much on the back burner. But rather than fade into insignificance Expedia looked to take a proactive approach that tapped into consumers’ current mood while giving them hope that holiday planning will resume next year.
Revealed: The UK’s top 75 most valuable brands - Marketing Week
2021年9月29日 · The latest BrandZ ranking of the UK’s strongest brands shows marketing has never been more important as a value driver, with those that had been investing in marketing prior to the pandemic bouncing back at a faster rate.
How Premier Inn proved the value of service - Marketing Week
2018年11月12日 · Online retailer Very.co.uk has no high street presence but wanted to tap into the £600m opportunity around physical stores on Black Friday and so it turned to outdoor to serve up dynamic ads that mixed the best of high street and online retail.