Chief Marketer - Marketing Strategies, Insights & Resources
Executive Perspectives for Modern Marketers. Chief Marketer is an information hub connecting a global portfolio of more than a dozen marketing-focused brands including Event Marketer, AdExchanger, AdMonsters, Cynopsis Gaming, Cynopsis, Multichannel Marketer, PR News, and more—an aggregate audience topping 1.1 million readers.
About Chief Marketer
WELCOME TO CHIEF MARKETER: THE INDUSTRY’S ONLY ‘POWER PORTAL’ Chief Marketer is an information hub connecting a global portfolio of more than a dozen marketing-focused brands including Event Marketer, AdExchanger, AdMonsters, Esports Business, Cynopsis, Multichannel Merchant, PR News, Studio Daily, and more—an aggregate audience topping …
Share of Voice, Demystified: How to Harness This Critical …
2024年11月23日 · SOV can significantly enhance competitive analysis. This often-overlooked measurement can provide a comprehensive view of a brand's market presence, helping marketers understand how well their efforts are resonating compared to competitors. A closer look at this often overlooked and misunderstood metric is warranted.
Marketing Has a Marketing Problem—and It’s Hurting Long-term …
6 天之前 · Executive Perspectives for Modern Marketers. Chief Marketer is an information hub connecting a global portfolio of more than a dozen marketing-focused brands including Event Marketer, AdExchanger, AdMonsters, Cynopsis Gaming, Cynopsis, Multichannel Marketer, PR News, and more—an aggregate audience topping 1.1 million readers.
The CMO as Growth Driver: 5Q With McKinsey’s Growth, …
2024年11月10日 · A recent McKinsey report surveying C-suite-level marketing and growth officers from CPG and retail companies revealed what the industry has known for some time: the purview of the CMO has expanded… yet again.. Traditional marketing functions—like content and creative, consumer insights and communications—are now joined by a slew of commerce-related responsibilities, including shopper ...
Webinars - Chief Marketer
Join Deluxe and Chief Marketer as we dive into the complex world of trigger marketing. In this discussion, we’llexplore how to implement trigger marketing strategies that resonate with clients and prospects at key moments.Regardless of your industry, you’ll discover how to create seamless customer journeys that react instantly tochanging customer behaviors.
Best Practices - Chief Marketer
Executive Perspectives for Modern Marketers. Chief Marketer is an information hub connecting a global portfolio of more than a dozen marketing-focused brands including Event Marketer, AdExchanger, AdMonsters, Cynopsis Gaming, Cynopsis, Multichannel Marketer, PR News, and more—an aggregate audience topping 1.1 million readers.
Chief Marketer’s Most-Read Articles of 2021
2022年1月4日 · Welcome, Dear Readers, to 2022. To kick off the year, we’re presenting Chief Marketer’s most-read stories of 2021, which includes our top editorial programs and lists as well as interviews with influential marketing leaders about digital transformation, customer experience, agility in business, technology trends and much more.
Just Published: Chief Marketer 2023 B2B Marketing Outlook Survey
2023年2月3日 · Executive Perspectives for Modern Marketers. Chief Marketer is an information hub connecting a global portfolio of more than a dozen marketing-focused brands including Event Marketer, AdExchanger, AdMonsters, Cynopsis Gaming, Cynopsis, Multichannel Marketer, PR News, and more—an aggregate audience topping 1.1 million readers.
Chief Marketer 2023 Future CMOs - Chief Marketer
These 10 marketing executives have been named to Chief Marketer's annual Future CMO program for 2023. The honorees were nominated by editors, colleagues and industry insiders, and were selected on the basis of a number of factors, including leadership skills, creative insights and a desire to innovate.