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Your trusted source for in-depth programmatic news, views, education, and events. AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and AI to commerce, CTV, measurement and mobile.
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Your trusted source for in-depth programmatic news, views, education, and events. AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and AI to commerce, CTV, measurement and mobile.
AdExplainer: The Difference Between AVOD and FAST
2022年5月16日 · The UX of AVOD vs. FAST. When someone signs into their ad-lite Paramount+ account, for example, they immediately have every episode of, say, MTV’s “Catfish” at their fingertips – as well as the burden of choice if they’re not in a “Catfish” sort of mood.
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Your trusted source for in-depth programmatic news, views, education, and events. AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and AI to commerce, CTV, measurement and mobile.
DoubleClick No More! Google Renames Its Ad Stack
2018年6月27日 · Google is kicking many of its product names and acronyms to the curb – including the 22-year-old DoubleClick brand. Google is rebranding its products into three groups: Google Marketing Platform for enterprises, Google Ads for small and medium-sized businesses and Google Ad Manager for large publishers. The transition will …
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Your trusted source for in-depth programmatic news, views, education, and events. AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and AI to commerce, CTV, measurement and mobile.
Media & Marketing Network Events - AdExchanger
Your trusted source for in-depth programmatic news, views, education, and events. AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and AI to commerce, CTV, measurement and mobile.
Revry Stands Out With LGBTQ+ Storytelling And Programmatic Scale
2024年9月30日 · The LGBTQ+ community is “a very lucrative minority group,” Pelliccione said. LGBTQ+ people have roughly $3.9 trillion in global purchasing power, according to investment advisor LGBT Capital – and that number is only rising as more people self-identify as LGBTQ+.. Recently, Revry has seen an uptick in spend from agency holding companies representing brands that want to spread their ...
Hana Yoo, Author at AdExchanger
Senior Editor. Hana Yoo is a senior editor at AdExchanger. Driven by a love for storytelling and language, she comes to AdExchanger with more than a decade of experience as an editor, writer, and content strategist.
The Top 10 Programmatic Agencies - AdExchanger
2017年12月11日 · By Alison Weissbrot, Sarah Sluis and Kelly Liyakasa Programmatic has transformed the role of the media agency. When programmatic was new, trading desks formed within agencies and holding companies to incubate expertise. As the buying method matured and the trading desk business model came under scrutiny, clients demanded that talent be …