Mattel and Hasbro Enter into Licensing Agreements
2023年4月24日 · Hasbro will create Barbie branded Monopoly games launching in fall 2023. Mattel will produce Transformers branded UNO games, slated for release later this year, and Transformers branded Hot Wheels vehicles, set to debut in early 2024.
Mattel - Wikipedia
On November 10, 2017 The Wall Street Journal reported that Hasbro had made a takeover offer for Mattel, [105] [106] with Hasbro worth about $11 billion at the time and Mattel, $5 billion. [106] The latter rejected the offer less than a week later, according to Reuters .
Mattel and Hasbro Enter into Licensing Agreements to Launch …
Hasbro, Inc. and Mattel, Inc. announced that they have entered into multi-year licensing agreements to create co-branded toys and games from some of their most popular brands, including Monopoly: Barbie Edition, Transformers Hot Wheels, and Transformers UNO.
Mattel, Hasbro Team On Licensing Deals for 'Barbie,' 'Tranformers ...
2023年4月24日 · Top toy makers Hasbro and Mattel have teamed up for multi-year licensing agreements to create co-branded toys and games for their major theatrical releases this summer.
Mattel, Hasbro Movies: 'Barbie,' 'Transformers' and Different Paths
2023年8月9日 · Mattel’s Barbie, made by Warner Bros., has eclipsed the $1 billion milestone at the summer box office. Hasbro, meanwhile, has sold eOne for $500 million, a couple of billion less than it...
Hasbro Outplays Mattel, Scores A Win With Digital Gaming - Forbes
2023年4月27日 · Hasbro and Mattel both have been focused in recent years on diversifying their revenue bases beyond traditional toys. But their earnings results show that Hasbro is ahead of the game on that...
Mattel and Hasbro Enter into Licensing Agreements
2023年4月24日 · PAWTUCKET, R.I., and EL SEGUNDO, Calif. – April 24, 2023 – Hasbro, Inc. (NASDAQ: HAS) and Mattel, Inc. (NASDAQ: MAT) today announced that they have entered into multi-year licensing agreements to create co-branded toys and games from some of their most popular brands. Hasbro will create Barbie branded Monopoly games launching in fall 2023.
Hasbro and Mattel Make a Play for Cross-Licensing
2023年4月28日 · In cross-licensing their IPs, Mattel and Hasbro open up the possibility of further extending the agreements as both companies dig ever deeper into their brand portfolios. This could result in new deals that incorporate other brands across additional categories.
U.S. toymaker Hasbro makes new approach to buy Mattel - source
2017年11月11日 · Hasbro Inc <HAS.O> has made an approach to acquire rival Mattel Inc <MAT.O>, a source familiar with the matter said on Friday, the latest attempt to combine the two biggest U.S. toymakers in...
Hasbro, Mattel Announce Crossover Deal for Transformers, Hot …
2023年4月24日 · Mattel and Hasbro have officially entered into a multi-year licensing agreement that will see the toy titans sharing some of their biggest properties. Per The Toy Book , the two toy companies will begin offering co-branded toys and games as early as this fall with Hasbro set to release Barbie-branded Monopoly Games while Mattel will introduce ...