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4 小时
on MSN
Wicked shows the problem with pop fandoms invading Hollywood
Wicked shows the problem with pop fandoms invading Hollywood - STATE OF THE ARTS: Ariana Grande brought some cross-medium ...
Tagtik on MSN
1 小时
Uproar at Mattel: Barbie ends up on an adult website
With the release of the musical “Wicked” imminent in the US, an incident may well disrupt the event... Mattel has just ...
6 天
on MSN
Wicked tries to harness Barbie's marketing magic in the hopes of defying gravity at the box ...
With Ariana Grande and Cynthia Erivo in starring roles, Wicked will be hoping for Barbie-like success at the box office. So ...
Daily Trojan
9 天
‘Wicked’ is trying to manufacture ‘Barbie’ hype
Erivo was infuriated by these changes, which hid her eyes and changed her facial expression as well as the color of her lips ...
17 小时
Defying expectations: How Wicked’s marketing machine set a new standard
Wicked has proved that 2023’s ‘Barbiemania’ was not a fluke, ushering in a new era of movie marketing focused on driving ...
4 天
on MSN
Inside ‘Wicked’s’ Marketing Blitz: How Universal Courted 400 Brands and Spent Big to ...
In the wake of its decades-in-the-making debut, Moses divulged the aggressive and expensive strategy to turn “Wicked” into ...
7 天
Glicked Vs. Barbenheimer: ‘Wicked’ And ‘Gladiator II’ Box Office Preview Numbers ...
Wicked” and “Gladiator II” both drew less in Thursday previews than their “Barbenheimer” counterparts, but are still expected ...
4 天
No Barbenheimer: Wicked and Gladiator 2 succeed but ‘Glicked’ fails to match last year ...
The ‘Wicked’ and ‘Gladiator 2’ double-bill may not have lived up to 2023’s Barbenheimer hype, but it still managed to breathe ...
7 天
on MSN
'Wicked' Marketing Has Felt Eternal. It Also Raises Uncomfortable Questions.
Like with “Barbie,” Hollywood has spent heaps of money for endless promotions that serve its bottom line — and prioritize a ...
Opinion
4 天
on MSN
Opinion
Column: ‘Wicked’ box office proves Hollywood needs to take family films seriously again
Hey, Hollywood, don't throw the baby, or at least the 8-year-old, out with the bathwater. Strong 'Wicked' opening shows ...
6 天
on MSN
‘Wicked’ casts a spell on box office with $46M opening, topping ‘Gladiator II’
The musical fantasy, starring Ariana Grande and Cynthia Erivo as witches Galinda and Elphaba, is based on the Broadway ...
5 天
Box Office: ‘Wicked’ Opens to Record-Setting $114 Million, ‘Gladiator II’ Starts ...
“Wicked” collected an additional $50.2 million at the international box office, bringing its global tally to $164.2 million.
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