Neuromarketing fuses neuroscience and marketing, and by understanding how the brain processes concern for others, it is possible to design more effective charitable marketing campaigns, say NTU’s ...

The Marketer's Toolkit identifies five trends that will disrupt existing global marketing practices and offers insights to help turn these disruptive areas into opportunities for growth.

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Gaming ads viewability exceeds benchmarks in online video and social media, thanks to highly engaged gaming audiences, according to data from Activision Blizzard Media. At the IAB UK Gaming Digital ...

UK advertising recorded £10bn spend during the second quarter of 2024, marking a 13.4% year-on-year increase, according to the latest Advertising Association/WARC Expenditure Report.

Historically, the UK rail industry has offered its customers little reward. In fact, coalition loyalty schemes such as Nectar and Air Miles weren't just unrewarding - they were uninspiring. And then ...

For decades, mid-cap stocks have been the unsung heroes of the investment world, even though they've consistently outperformed both large and small-caps over the past 30 years. State Street Global ...

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Examines the role of Artificial Intelligence (AI) in improving creative by ensuring it’s optimized for different digital platforms and formats. While Black Friday/Cyber Monday and holiday ads are ...

Small businesses are the backbone of India's economy, contributing 30% to it. They have also been the most important frontier for growth of digital payments. However, these small businesses have been ...

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors. Send colleagues a link to this content.