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1 天
Ikea delivers quick fixes for common cat-astrophes during the holidays
INGO Hamburg’s latest spot shows how Ikea’s e-commerce site makes it easy to fix the chaos caused by a mischievous cat.
1 天
Best Ads of the Week: Deleón Tequila spins boldly & Progressive lights up the Sphere
This week’s creative campaigns take us from the icy wilderness of Norway to the dazzling lights of Las Vegas. Deleón Tequila ...
1 天
Diversified full-funnel partnerships are the real MVP of BFCM
A diverse mix of partners is essential to a successful BFCM strategy. Brands should already have optimized and diversified ...
1 天
The Web Summit survival guide for first timers
Another Web Summit has wrapped, and Lisbon is catching its breath after hosting 74,000 attendees. If you’re planning to dive ...
1 天
Ad of the Day: Emotive Volvo ad tells personal story around safety
The ad stands out not only for its emotional depth but also its ability to hold attention - a rarity for extended formats in advertising. Viewers have taken to social media to praise the ad for its ...
1 天
Code and Theory’s Dan Gardner on why AI’s unknown future is the perfect time for big ideas
At this year’s Web Summit, amidst the deafening hum of innovation and the clink of countless startup coffee cups, a ...
1 天
Wolff Olins CEO on AI, design and how to build a brand that stands out
Sairah Ashman has spent decades crafting some of the world’s most distinctive brands. The Drum caught up with her at Web ...
2 天
Is the Jaguar pile-on kneejerk or fair comment?
The new Jaguar identity has been panned before the brand’s full vision is unveiled, while it’s also been pulled into a ...
The Drum
2 天
Record client spend makes it a very merry Christmas for UK marketers
It’s a bumper quarter for ad spend. New media is up, and old media is down, explains Branwell Johnson of Propeller Group, who ...
2 天
Captain Morgan joins the merch game with NFLer Victor Cruz & KidSuper for Super Bowl LIX
The collab between the Super Bowl champion and creative label KidSuper marks a fresh chapter for Captain Morgan, known more ...
2 天
FCB NY chief growth officer Kat Grib on how AI is accelerating their chase for new business
Kat Grib is redefining her approach to new business development by strategically blending the capabilities of AI with a ...
2 天
Ad of the Day: Rudolf the Reindeer hits rock bottom in documentary-style spot
The Norwegian Postal Service’s satirical comedy short film is from ad agency Pol. It is the sixth year the company has ...
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