Over the last few years, companies in a wide variety of industries have created increasingly senior executive positions in supply chain management. Lucent Technologies Inc., the ChevronTexaco ...
A bat and a ball cost $1.10 in total. The bat costs $1 more than the ball. How much does the ball cost? Almost everyone feels the temptation to answer “10 cents” because the sum $1.10 so neatly ...
In 1972, the (future) Nobel Prize–winning physicist Philip Anderson published an article in the journal Science titled “More Is Different.” Dr. Anderson was exploring what happens when a number of ...
George Bernard Shaw observed that if all the world’s economists were laid end to end, they still wouldn’t reach a conclusion. Although the line sums up a popular view of the dismal science, an ...
A strong car brand can create significant value in the automotive industry. The price consumers expect to pay for otherwise identical luxury vehicles can vary as much as $4,000, depending on the car’s ...
I remember the day I realized the world was getting weird — so strange and unpredictable that conventional approaches to market forecasting would not work. It was an otherwise ordinary day in May 1985 ...
Companies waste billions of dollars every year on new product enhancements that consumers do not want, cannot use, or will not pay for. The fact is that most new products, from automobiles to washing ...
A land of political and economic extremes, Latin America has long been among the world’s most challenging regions in which to do business. But corporations, some headquartered within the region and ...
During the pandemic, people have become more sensitive to the environmental impact of their shopping decisions—and companies are responding. 2.Fjällräven forges a trail in outdoor sustainability CEO ...
This interview is part of the Inside the Mind of the CEO series, which explores a wide range of critical decisions faced by chief executives around the world. In 2005, when nature enthusiast Martin ...