Swiggy Instamart took advantage of Falguni Pathak’s cultural status and playful 'invisible' persona to create a buzz-worthy ...

Sagar Jadhav, the Executive Creative Director at Ogilvy, has launched an innovative version of ChatGPT called Cannes Lions ...

Shedding light on the newly launched ‘Dilfluencers’ campaign, Zee’s CMO Kartik Mahadev talks about the magnetism of TV ...

In this article, we discuss the lasting impact of television in advertising. Despite the rise of digital platforms, TV ...

Once recommendations are reset, Instagram’s algorithm will gradually personalise suggestions based on new interactions with ...

Case Study: How FNP’s storytelling during Raksha Bandhan led to an organic surge in brand search volumes ...

Asha Kharga of Mahindra opines that while purpose has been a guiding force for brands seeking consumer connections, the ...

As part of the mandate, Havas Creative India will oversee Eastman’s brand communication strategy from its Gurugram office.

The findings, based on the performance of top LinkedIn campaigns over the past year, offer key strategies for engaging with ...

Advertising and marketing folks explore how innovative campaigns are reshaping the print medium in today's digital-first ...

In her new role, Singh will lead the agency’s business focus on the development of new capabilities and solutions, and widen ...

The study shows that media is undeniably seen as a strategic lever to drive business growth by an overwhelming majority of ...