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MediaPost
5 天
Bright Lights, New Neighbors: Opendoor Holiday Ad Embraces 'Anytime Buyer'
The second ad in Opendoor's "Reasons To Move" campaign finds a holiday-themed reason to move as soon as possible.
MediaPost
5 天
Nearly 170 New Advertisers On TV In First-Half 2024: VAB
Sixty-seven percent of new advertisers (113) spent under $500,000, while 6% (10 brands) spent over $5 million.
MediaPost
6 天
Crocs Taps Former Yeezy Designer For Key Role
Prolific designer Steven Smith, fired from Yeezy in August, has held key roles at Adidas, Nike, Reebok and New Balance.
MediaPost
6 天
Primacy Promotes Shanley To COO
Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, ...
MediaPost
4 天
Jaguar Debuts 'Reimagined' Brand
Jaguar Chief Creative Officer Gerry McGovern calls the new branding "exuberant modernism" that "is imaginative, bold and ...
MediaPost
5 天
Apple Selling Own Ad Inventory For Apple News
Apple has started selling its own advertising inventory for Apple News. The company is pitching ads to publishers and ...
MediaPost
6 天
Personal, Cultural Relevance Is Key Driver Of Brand Growth: Report
The connection between an ad's cultural and personal relevance and the likelihood of a consumer purchasing a product is ...
MediaPost
4 天
SARAH MAHONEY
Hi John: Thanks for asking. To clarify, no, only 3% of the respondents reduced their digital ad spending in the quarter, and 12.3% remained the same. As the story says, 45% increased spending by ...
MediaPost
5 天
CEO Switch At Ebiquity As Schreurs Succeeds Waters
Ruben Schreurs joined Ebiquity in 2020 as chief product officer when the company acquired Digital Decisions, which he founded.
MediaPost
6 天
More NFL, New Dramas Boost Linear TV Share In October
Broadcast TV had its best result in October since January of this year (24.2%), and improved vs. its 22.6% share in September ...
MediaPost
6 天
Visit Tampa Bay Is 'Ready' For Tourists
Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, ...
MediaPost
6 天
Social Media Remains Key Priority For Ads, Despite Challenges
Legislation that limits social-media usage and AI content such as deepfakes are the biggest concerns for advertisers.
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