Customer Experience - The share of media time spent online by Baby Boomers has jumped 20+ percentage points over the past ...

Discover how integrating PMO practices into CRM campaigns boosts efficiency, optimizes resources, and delivers stronger ...

A highly popular social media post isn't just great in its own right—it's also an incredible opportunity to set yourself up for future success. If you play your cards right when one of your pieces ...

Discover strategies to manage subscription price increases effectively, balancing customer retention and revenue growth in ...

Advertising & Promotions - This infographic looks at what major YouTube ad formats are, how they work, and what benefits each ...

After years of hearing about the GDPR regulations in Europe, many US B2B marketers I speak with assume that marketing is more difficult across the Atlantic and that regulation has been a barrier to ...

Median and average conversion rates for landing pages vary significantly by industry and by type of page, according to recent research from Unbounce. The report was based on an analysis of data ...

In 2010, I dropped out of college to start a social-listening marketing technology company. Social media was in its awkward teenage years. We didn't know it then, but we were starting one of the first ...

The CEO tends to be the oldest and longest-tenured member of a large company's C-level executive team, according to recent research from Korn Ferry. The report was based on an analysis conducted in ...

Americans of all ages tend to now use social media daily, but platform preferences vary significantly among the various generations, according to recent research from The Manifest. The report was ...

Paid search visits have a 35% higher conversion rate for e-commerce websites compared with visits from organic search, according to a recent report by MarketLive. The report, which was based on data ...

Video content is favored among users as well as search engines. For users, video can make even the most complex topic digestible in a matter of minutes. And the search engines know that users often ...