Black Friday traditionally sees many UK shoppers take advantage of discounts to do their Christmas shopping. In good news for ...

That said, a lot of the potential offered by all that data goes unused because marketers are not using the right tools and ...

Around half of all scam reports (71,832) in the last year were fake tax rebate claims. There has been a 16.7% increase in all ...

Another way of making money on TikTok is through sponsored content and brand partnerships. These are collaborations where ...

Over the last twenty years or so the popularity of delicatessen, speciality and fine foods has grown enormously, as people's tastes have become more sophisticated and adventurous. Delicatessens were ...

Focusing on taking care of your existing customers could be much better for your bottom line than chasing new business. The basics of customer care. How to build your reputation, attract new customers ...

HubSpot is widely recommended for beginners because of its ease. The free plan has many valuable features. It offers basic ...

Marketing essentials Identify your target market, create a marketing plan, set your prices and create your brand. Also in this topic ...

In the past many shops that now sell a range of needlecraft products used to mainly sell hand and machine knitting wool and other yarns. Over the years the popularity of knitting has fallen ...

Start to identify the different segments among your existing customers by looking for groups with similar characteristics. Consumers are often segmented by age, gender or income. Business customers ...

iWeb are a certified Magento and eCommerce agency with over 20 years experience helping hundreds of businesses deliver their online objectives. iWeb specialise in Web Design, Development & Digital ...

One of the best - and easiest - ways to increase your revenue and profitability is to sell more to your existing customers. Many customers only know about the products they have bought from you.