In 2024, INMA changed the name of its Newsroom Initiative to Newsroom Transformation Initiative, and during Monday’s Town ...

How can local news publishers strengthen reader loyalty and engagement in a time of digital overload and news fatigue? At ...

Short videos are not just a trend. They are a powerful tool for building relationships, extending reach, and sustaining relevance — especially among readers in the 18-34 age range.

According to the INMA Newsroom Transformation Initiative advisory council, newsroom teams should focus on differentiating, ...

Per-subscriber personalisation accounts for the interests of each subscriber individually, similar to what Netflix and ...

The implementation of header bidding was particularly pivotal in Stampen Media’s success, but it was not the only factor.

Total access to all INMA reports on just-in-time topics, trends, and case studies ...

Kyiv Independent’s documentary follows a a group of Ukrainian military medics from the heat of battle in war-torn Ukraine to ...

Traffic from generative AI currently represents only a small portion of visits, but this is steadily growing, and media ...

Even though NotebookLM has increased newsroom efficiency, the Vía País editorial team still reviews all content before it is ...

Toma Istomina is deputy chief editor at the Kyiv Independent in Kyiv, Ukraine. She can be reached at [email protected].