Paul Tynan is creative director of I-AM Associates. The London-based studio works on insights, strategy, digital, branding, ...

A big rebrand invariably leads to a lot of noise. Here are the seven types of reaction you always get when a famous brand rolls out a new look. Another week, another big brand unveils a new identity.

I’ve been debating whether to write this for a while, but given recent launches (and the grumblings in creative circles), it ...

Outfry, a digital fast-food chain in the UK, France, Belgium and The Netherlands, was created in 2019 by ‘dark kitchen’ ...

The Rest is Entertainment podcast doesn’t often discuss UX. But recently, host Richard Osman introduced a conversation about ...

EDIT is a Manchester based branding studio that works with art, culture and knowledge based organisations. Its clients ...

As it approaches its 90th anniversary, Jaguar is looking to re-launch its brand to bolster its future plans. “It wasn’t always distinctive enough in the last decade”, said Adrian Mardell, CEO of ...