As B2B buyer preferences continue to shift, it’s becoming clear that today’s content is losing its appeal. PathFactory’s ...

Gong, a revenue AI company, released new capabilities designed to assist organizations with capturing the right data, ...

If you feel like you’re swimming in a sea of content, you’re not alone. According to the “2024 Content Preferences Survey,” 56% of B2B practitioners admit ...

What’s Working In Email Marketing For years, email marketing was a powerhouse in the digital marketing arsenal, but the game ...

Bizzabo, an event management software for B2B conferences, introduced Event OS Copilot, an AI-powered, interactive guide ...

B2B marketing is evolving, and Connected TV (CTV) is leading the charge in this exciting new era. CTV is a performance-driven ...

Madison Logic, an ABM platform, launched its new ABM Success Series. The series includes a collection of customer-led… ...

Outreach, a sales engagement platform, unveiled a new Knowledge AI Assistant (Kaia) and platform capabilities at its recent… ...