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creativebrief.com
2 天
Empowering brands through women’s sports: a winning play for growth and connection
Research shows that female athletes boast twice as much engagement as their male counterparts on social media, amplifying ...
creativebrief.com
2 天
Lights, camera, advertise: why cinema and fandoms are a box-office smash for brands
The focus of cinema in tandem with the power of fandom gives brands the opportunity to connect with a deeply engaged audience ...
creativebrief.com
2 天
Lebara Mobile
It was just a small matter of transforming one of the UK’s best places to life, the seaside town of Deal, into an even bigger ...
creativebrief.com
4 天
All I want for Christmas… is experiential
Addressing what people are experiencing will be crucial this Christmas and empathy is the key word. A gruelling 12 months of ...
creativebrief.com
3 天
Three Things on a Thursday: Consistency, innovation, and hope
Key to embracing diversity, English says, is being consistent with it. There is always more to be done, and consistency doesn ...
creativebrief.com
6 天
The ‘Culture Vanguards’ exhibition platforms Black British creatives at London’s Outernet
‘Culture Vanguards’, an installation at London’s much-visited Outernet, platforms the stories of Black British creatives to ...
creativebrief.com
3 天
How Avon redefined what it means to be a socially conscious brand
The beauty brand has placed purpose at its heart, transforming its relationships with consumers in the process, explains Avon ...
creativebrief.com
5 天
From greenwashing to ‘green hushing’: what’s behind the recent silence around ...
While greenwashing - the practice of making misleading or exaggerated claims about environmental benefits - has been ...
creativebrief.com
4 天
Waitrose Christmas mystery is solved
With mystery, intrigue and talkability, the festive whodunnit is a masterclass in the power of storytelling. The mystery ...
creativebrief.com
3 天
Doing the work you want to do as a creative leader
Kirsty Hathaway, Executive Creative Director at Joan London, on the new era of entertainment, making work you want to make ...
creativebrief.com
5 天
Selfridges transforms stores into maximalist celebration of festive joy
On Duke Street, a similarly outlandish display has been crafted by Charles Jeffery, who explores mythical creatures. And on ...
creativebrief.com
6 天
Better together: Unlocking brand success through marketer-agency collaboration
In an era defined by dramatic technological advancements, shifting consumer expectations, and economic uncertainty, the ...
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