Agencies tackle the capital’s smog crisis with hybrid and digital strategies to ensure business continuity during peak ...

While creativity is currency in advertising, Branding Area’s marketing director states that even the richest ideas can ...

Innocean India has secured the consolidated media mandate for Narayana Health, a prominent healthcare provider in India. This ...

As the Department of Justice pushes for Google to divest Chrome, the ripple effects could redefine browser competition, shake ...

All this heated discourse about AI in creativity misses a simple truth: This revolution isn't waiting for universal approval.

With its user-base growing rapidly, will this decentralised platform shake the dominance of giants like X, while redefining ...

Articles written by Rahul Mandal ...

Trump’s crypto cheer sparks buzz, but CoinDCX’s chief growth and marketing officer urges marketers to push fundamentals for ...

Pidilite Industries Ltd, the makers of Fevicol, has unveiled a new ad campaign for Roff, its tile and stone adhesive brand.

According to estimates provided by the report, this category promises to be a $16–17 billion revenue opportunity by FY-2029 ...

Jaguar could be facing its own Bud Light moment. However, Jaguar's boss has defended the “bold” rebranding, saying the ...

With revenues at INR 624.6 crore in FY23, the Japanese apparel company is focusing on personalised and digital marketing push ...