Innocean India has secured the consolidated media mandate for Narayana Health, a prominent healthcare provider in India. This ...

With its user-base growing rapidly, will this decentralised platform shake the dominance of giants like X, while redefining ...

While creativity is currency in advertising, Branding Area’s marketing director states that even the richest ideas can ...

As the Department of Justice pushes for Google to divest Chrome, the ripple effects could redefine browser competition, shake ...

Articles written by Rahul Mandal ...

Agencies tackle the capital’s smog crisis with hybrid and digital strategies to ensure business continuity during peak ...

All this heated discourse about AI in creativity misses a simple truth: This revolution isn't waiting for universal approval.