During a recent webinar, our team polled a large audience of marketers, inquiring what per cent of their paid search budget ...

New Year, New You!”—it’s the mantra that motivates millions to search the App Store for new finance apps after the holidays, ...

A/B testing is an effective process of running experiments of various versions of a mobile app in order to analyze how users interact with them. A/B testing tools help marketers and app developers ...

Games are the most popular app category on both app stores, accounting for about 59 percent of the consumer spending on app ...

Discover how to increase conversions, optimize campaigns, and make data-driven decisions with ease. Whether you’re a beginner or a pro, this guide delivers everything you need to master the art of A/B ...

App Promotion Summit Berlin 2024, set to take place on December 5th, promises to be a premier event for app marketing and growth professionals, offering ...

Mobile BaaS and dev platform built from the ground-up for enterprises Mobile BaaS and dev platform built from the ground-up for enterprises ...

Rodolphe is a marketing professional with a passion for creating engaging, user-centered experiences, currently leading the marketing team at Tandem, a global language exchange app. Known for blending ...

User churn—the sworn enemy of all mobile marketers—refers to those users who abandon an app and never look back. With a sea of apps all competing for attention in an increasingly crowded market, churn ...