Ecommerce holiday spending is higher than anticipated, according to Adobe Analytics. For the first 24 days of November, U.S.

Google, Microsoft, Apple and Meta are battling for AI supremacy. Can newcomers compete, or is integration the ultimate advantage?

Customer churn isn’t just a sales problem — it’s a marketing one, too. Avoid these mistakes to help build sustainable growth.

Use this checklist to evaluate your systems, uncover inefficiencies and ensure seamless, personalized experiences.

It’s been a tough year for diversity, which is bad news for marketers and companies’ bottom lines. Most recently, Walmart, Ford, Molson Coors, Lowe’s, Boeing (which really should be focusing on other ...

What goes into a successful AI integration? Leadership commitment, data governance, workforce skills and a whole lot more.

Use your marketing data as a strategic asset to anticipate trends, optimize resource allocation and drive growth.

From high-tech tools to thoughtful workspace enhancers, these gifts will show your marketing team you appreciate their unique ...

“You have to have an entrance and an exit ramp for your customers,” said Lynn Hunsaker, a consultant in customer-focused ...

Unpack the nuances of B2B and B2C marketing — their unique challenges, overlaps and why the “business-to-human” mindset ...

SEO consultations to health organizations across the United States. John is deeply engaged in both the local and national SEO community and has a strong background in technical SEO, web development, ...

Understanding which type of intent data will work for your team depends several factors, including the type of intent you’re ...