Customer experience touches all parts of the organisation, but who in the business should take ownership of the strategy? And what does it mean to be a ‘customer centric’ organisation? This chapter ...
The generative AI boom kick-started by ChatGPT in late 2022 has led to a number of companies and brands introducing conversational assistants. Powered by generative AI, these assistants introduce a ...
Social Trends Quarterly curates the latest trends, developments and statistics in social media. Each edition acts as a guide to what’s happening now in social media, and what you should be keeping an ...