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The Mayor’s Awards Ceremony was hosted by Madison in an effort to promote cycling as a force for good in Milton Keynes. City leaders came together and united along with educators and advocates to ...

We never share your email address and you may opt out at any point by clicking the link in the footer of our emails. We use Mailchimp as our marketing platform. By clicking below to subscribe, you ...

We never share your email address and you may opt out at any point by clicking the link in the footer of our emails. We use Mailchimp as our marketing platform. By clicking below to subscribe, you ...

CIN has been regularly highlighting the nuances between D2C and bike shop business models in the industry, particularly where the lines are being blurred, and here’s another example via the Bikebook ...

Tern has donated 60 Tern short-haul cargo bikes to provide essential transportation for families, aid workers, and local services in Ukrainian cities such as Chernihiv and Oleksandriya. The bikes will ...

Adaptive DCS is to partner with Mark Almond-headed Red Cloud Marketing for its marketing communications activity in the UK. Red Cloud Marketing was formed by Mark Almond in 2007 as a leading marketing ...

Revelyst is to expand its dealer direct and direct-to-consumer (DTC) model for its Giro and Bell brands in the UK. This multichannel approach will see Fox Racing, Giro Sport Design and Bell Helmets ...

New analysis ahead of a national drink-drive campaign reveals police phasing out of ‘accident’ is almost complete, but highlights ‘absent driver’ language that impacts road danger perceptions is still ...

High-performance cycling components supplier Ere has announced a partnership as an original equipment manufacturer (OEM) with British bike brand Pearson Cycles. Pearson Cycles prides itself on ...

ZyroFisher is entering an exclusive distribution partnership with footwear brand Gaerne in the UK and Ireland. Recently re-introduced to the UK market at Rouleur Live, ZyroFisher will also be bringing ...

London-based bike manufacturer Brompton is joining the COREbike roster for the first time. Appearing for CORE’s big 20th anniversary edition, Brompton joins a roster of circa 250 brands at the ...