Coca-Cola’s AI holiday campaign was met with polarizing responses, including headlines such as “Coca-Cola kills off Santa” ...

McDonald’s Corp. unveiled an overhaul of its US value platform that it hopes will lure penny-pinching customers back into its ...

Kraft Heinz is facing criticism for how it responded to a customer who says she bought multiple boxes of the brand’s ...

Every campaign is different, and every creative has their own methods, but the right tech can bring teams together and ...

London-based phone company Nothing is getting a big awareness boost after making fun of Jaguar’s widely criticized new look.

Like many retailers, Sephora is looking to understand the election’s impact on consumer outlooks. Over the summer, Macy’s Inc ...

WBD’s contextual targeting tool, called Moments, allows advertisers to target their ads by thematic content rather than more ...

Are you a print subscriber? Activate your account. By Robert Conner - 12 min 51 sec ago By Maggie Carpenter - 42 min 51 sec ago By Adrianne Pasquarelli - 42 min 51 sec ago By Garett Sloane - 42 ...

The Publicis Groupe agency was selected to handle creative for A1rwater, which was founded in Abu Dhabi, United Arab Emirates ...

Pasta brand Barilla released a new pasta shape in time for the holidays. The Snowfall pasta features three different ...

Instacart is running its first Super Bowl commercial as the grocery delivery platform looks to attract more users.

Why creative directors need a collaborative, centralized brand-building platform so they can focus on what’s most important: ...