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Burberry们集体降价，早有预兆？背后业绩曝光…
有消费者对比了自己购入LV手袋时的价格和目前售价，部分款式涨幅高达60%，并直言，“涨幅惊人，不值得入手了”。北京商报记者丨 蔺雨葳当一线奢侈品高层震动，二线奢侈品们却在忙着集体降价。业绩下滑之际，Burberry、Mulberry等品牌都在最新财报 ...
二线奢侈品大降价，意欲何为？看Burberry与Mulberry的策略调整
随着全球奢侈品市场波动加剧，二线奢侈品牌的集体降价趋势引发了市场的广泛关注。近日，Burberry（博柏利）和Mulberry（玛葆俪）在最新财报中明确表示将推行降价策略，以应对业绩下滑。这种策略的背后，究竟隐藏着什么样的市场逻辑和品牌运营思路？本文将对此进行深入分析。
Analysts say Frasers ‘was right’ about Mulberry as it faces long road to recovery
Analysts are gloomy on the future of struggling fashion brand Mulberry after another tough set of results, with Frasers ...
二线奢侈品集体降价
11月21日，北京商报记者梳理发现，Burberry博柏利、Mulberry玛葆俪等二线奢侈品品牌在最新财报中都强调了降价策略。Burberry将降低皮具售价并优化批发和奥莱渠道；Mulberry则计划将60%的产品定价低于1095英镑。另一边，爱马 ...
Mulberry Aims to Cut Handbag Prices Below £1,100 to Boost Sales
Mulberry Group Plc is aiming to sell most of its luxury handbags for less than £1,095 ($1,383) to broaden the struggling ...
Wall Street Journal on MSN5 天
Mulberry Posts Wider Pretax Loss as Group Prepares Turnaround
Mulberry MUL-6.78%decrease; red down pointing triangle said its pretax loss for the first half of the year widened on lower ...
UK's Mulberry to streamline operations after first-half loss widens
Mulberry Group on Tuesday said it was taking steps to streamline its operations and improve margins under its new CEO Andrea ...
2 pedestrians seriously hurt in 2 crashes within 24 hours on stretch of Fort Collins road
Less than 24 hours later, around 4:19 p.m. Thursday, Fort Collins police responded to a crash involving a pedestrian and a ...
奢侈品市场两极分化加剧，博柏利等品牌降价策略引发关注！
在当今快速变化的消费市场中，奢侈品行业的波动引发了广泛关注。2023年11月21日，北京商报记者首次披露，Burberry博柏利、Mulberry玛葆俪等诸多二线奢侈品牌在随着年度财报发布而显露的下滑趋势，纷纷推出降价策略。这些消息不仅让广大消费者感到惊讶，也让业内专家们开始重新审视奢侈品品牌的市场定位与竞争策略。 一、降价潮背后的市场逻辑 从Burberry和Mulberry的财报来看，这些二线 ...
阿思達克財經網4 天
Mulberry计划将大部分手袋价格下降以促销售
英国品牌Mulberry新行政总裁Andrea Baldo表示，目标将公司大部分手袋价格控制在1,095英镑(1,383美元)以下，以扩大品牌的吸引力并促进销售。Baldo称 ...