Saint Laurent's Spring 2025 campaign has an undeniable new edge, thanks to the brand's latest star, Gwyneth Paltrow.

Paltrow is tapping back into luxury fashion roots as she was named the face of Saint Laurent’s spring 2025 ad campaign.

Its ad featured a splay-legged Jerry Hall draped on gold lamé cushions, as if in a trance, beneath the pitch: “Opium, for those who are addicted to Yves Saint Laurent.” The ensuing media ...