Essity came up with the initiative as part of its aim to employ graduates studying engineering and manufacturing ...

With more and more print advertising shifting to Mixed Reality (MR), Flam’s latest collaboration with GRT Jewellers showcases ...

The ad didn’t just catch eyes—it shattered the mould of mundane print advertising. A small swipe with a wet tissue was all it ...

When an unhinged approach to marketing is baked into a brand’s DNA, consistency builds a connection with its audiences.

Interactive ads transform passive readers into active participants, blending nostalgia with innovation. Far from static ...

This surge in print advertising, especially notable during the festival season, is contributing to what could become one of the best years in recent memory for India’s print media sector. The ...

The latest TAM AdEx report reveals a 145% surge in political ad insertions on TV Assembly Election in Oct'24, while Print & ...

New Delhi: Moneycontrol on Friday launched an ad campaign to announce its record-breaking 10 crore monthly users, solidifying its position as India’s largest financial platform. Moneycontrol is ...

Flipkart's innovative ad in Hindustan Times used a wet wipe to reveal hidden messages, sparking online praise for blending ...

A federal appeals court says medical marijuana businesses in Mississippi don’t have the right to advertise on billboards or ...

The outlook for print advertising in India appears balanced, if cautiously optimistic. Source: Pexels.com As the Diwali season of 2024 sweeps across India, the country’s largest newspapers have once ...