Firstly, much of today's en vogue workouts involve some old-school Olympic lifting (hello CrossFit), which requires perfect technique to avoid injury and actually lead to tangible results.
It's not just a sign that Nike and Sinner are moving on from his "carrot" era—it also hints to an exciting shift happening within the brand's big-name roster.
The Arena Media Brands, LLC and respective content providers may receive compensation for some links to products and services on this website. Holiday deals are in full swing at Nike with an ...
AJ Dybantsa’s $4M Nike NIL deal redefines high school athlete potential, marking a historic moment in NIL’s growth and setting a high bar for future stars. Brockton's AJ Dybantsa, the nation's ...
Jannik Sinner debuted his signature Nike logo at the ATP Finals in Turin, Italy. / @janniksin Last week, World No. 1 Jannik Sinner received a hero's welcome when he arrived in Turin, Italy ...