PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Years on and I'm still amazed by its transformative, instantly beautifying effect, and only wished I knew sooner that it could be more flattering than a more subdued option. I ask makeup artist Jamie ...

Just like when we were children, though, makeup should be a freeing experience. It should be a moment where we can creatively ...

A product must tick every single box to become a tried-and-true staple—no exceptions!—even if it's already earned a ton of ...

By the Fireplace by Maison Margiela has a cult following for a reason. The long-lasting smoky, woody fragrance evokes nostalgia, reminding one of leisurely days spent lounging by the fireplace. A ...

The Clinique Chubby Stick may be closer to a tinted lip balm than a lipstick, but the great colour pay-off has allowed it to ...

Jeanine Lobell, 60, is a celebrity make-up artist and founder of cult make-up brand Stila, which celebrates its 30th ...

While my family has always been super chill about Christmas and usually stick to the PJs and loungewear look, I know lots of ...

Dance the night away with looks inspired by party makeup of the past. Here, how to re-create the coolest eyes, lips, and face for any festive occasion.

For those new to lip plumpers, these products—typically glosses—temporarily enhance the appearance of fuller lips. They work through ingredients like chili pepper or capsicum to boost ...

This nifty colour-correcting pencil has thousands of five-star reviews as shoppers say it's 'very effective' at covering dark ...