The Lego Star Wars line is celebrating 25 years and just added a few new sets aimed at collectors. This impressive 718-piece ...

Calling all Barbie fans and families looking for a unique holiday experience! This year, Verizon and Barbie have teamed up to ...

A life-sized replica of the Barbie DreamHouse transformed into the Barbie ... Executive Vice President and Chief Brand Officer, Mattel. “Bringing this landmark partnership to life through ...

Best Black Friday kids’ toy deals, from Lego to Barbie - Save big on everything from stocking fillers to puzzles, games and dolls ...

Meet the man behind Mattel's marketing blitz that ensured the Barbie film was the main topic of cultural conversation in 2023 ...

A life-sized replica of the Barbie DreamHouse transformed into the Barbie StreamHouse will pop up in New York ... Executive ...

Barbie’s DreamHouse is moving into the digital age: Introducing the Barbie StreamHouse.

Rita Moreno is getting her very own Barbie doll. Mattel is releasing the new doll as part of its Tribute collection to honor trailblazing female figures. It features a floor-length black and gold ...