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Toy sales have fallen for a third year in a row as family budgets are squeezed - but adults are buying childhood favourites to escape their troubles, research suggests. A falling birth rate, the ...

Fresh off topping the Netflix charts with her new self-titled documentary, Martha Stewart is coming for the holiday throne with a new take on the classic “Elf on the Shelf” doll.

Three more toys are being recognized for their innovation and longevity. The Strong National Museum of Play announced on Tuesday that My Little Pony, Phase 10 and Transformers were inducted into ...

The toy company Mattel is apologizing for a misprint on its doll packaging that sent unsuspecting Wicked fans to a pornographic website. The dolls depict some of the main characters from the book ...

Featured pricing is subject to change. Shelby Karivalis can’t live without her Doona — the deluxe convertible stroller that is rarely available for under $500. “The Doona Stroller is the ...

A toy company has mistakenly printed the address for a porn website on the packaging of Wicked dolls. Mattel released dolls of characters played by British actress Cynthia Erivo and US singer ...

“We’re trained to use toys as tools—that’s what separates us from a typical playgroup,” she explained. “We break child development down into many steps, small pieces of big milestones.

Walmart (4) Earn the title of pro gift-giver this holiday season with some of the year’s top-rated toys. It’s a smart idea to get shopping done early and ahead of the hustle and bustle of Blac ...

So in keeping with Strategist tradition, I’ve rounded up the most exciting and sought-after toys that I predict will sell out as the end of December draws near. I typically start thinking about ...

Lamar Odom purchased a custom sex doll and requested it resemble his ex-wife, Khloé Kardashian. The former Los Angeles Lakers star paid a visit to the RealDoll sex toy facility in Las Vegas on ...