Expanded partnership will provide TripleLift’s programmatic clients with detailed performance data for CTV ad planning ...

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll ...

A few highlights: Duluth Trading Company illustrates “what 11th-hour holiday shopping feels like.” QuickBooks encourages you ...

That’s according to the latest data from real-time ad trackers iSpot.TV. Their analysts found AbbVie’s immunology drug duo ...

connected-TV and linear outlets. The hope is that the new data will help advertisers place their commercials across various media with more precision. “Amidst a fragmented ecosystem, advertisers ...

Nielsen and TikTok strike measurement pact that will help advertisers compare their performance on the short-form video ...

Ryan Murphy is churning out more content than we know what to do with, but is it too much? Ryan Murphy isn’t tired, but I am.

read moments such as the Olympic Trials and the Paris Summer Olympics as well as fall TV premieres. The intent of each reveal and activation was to signal Moana 2 as a cultural moviegoing moment ...

Milana Vayntrub became the face of AT&T when she began playing Lily in 2013. Here's why you don't see many of her ads anymore ...

Chinese commercial banks have agreed ... Authoritative sources and experts said that the move, effective on Dec 1, will ease banks' funding costs so that they can reduce the rates they charge ...