“I’ve been using the Lancôme Cils Booster XL Enhancing Lash & Mascara Primer for quite some time now, and it’s become an absolute must-have in my makeup routine. This primer has completely ...

The commercial also stars the beauty brand’s top-selling Power Grip Primer, a cult-beloved makeup ... I always have to have eyeliner in my lash line. I think it just really makes my eyes pop ...

Skin care, hair care and makeup products with results so good, you'll wonder if otherworldly forces are involved.

Editor’s note: This story may contain spoilers for prying little eyes! The magical Elf on the Shelf watches over kids and lets them know Christmas is coming — which means parents make a mad ...

Joey King knows the power of a good primer. The 25-year-old actress has teamed up with e.l.f. Cosmetics to introduce its new "eyes. lips. face. fandom." campaign that speaks directly to sports ...

The notorious short-seller Carson Block has a new target: the discount cosmetics company ELF Beauty. The California-based beauty company "seems to sell product it does not have," Block ...

One of the most revered Christmas movies of the past two decades, Elf stars Will Ferrell as a human raised among elves who ventures from the North Pole to New York City on a quest to reconnect wit ...