Jaguar’s new pink electric car branded both an ‘ugly duckling’ and a ‘triumph’ as it divides critics - Intense division over new model comes after British car maker unveiled dramatic and controversial

Jaguar's boss says 'we want to be bold and disruptive' as its new electric car, which is expected to cost more than £100,000 when it hits the market, was unveiled at an event in Miami.

British luxury automaker Jaguar has revealed its Type 00 concept car, the first glimpse of a new electric vehicle following a controversial rebrand that has divided opinion on social media.

Jaguar has revealed the new Jaguar Type 00 – the car behind the controversial ‘copy nothing’ brand relaunch in November. The concept gives us a preview of the three new, all-electric, luxury Jaguars that go on sale from 2026 and was revealed by Jaguar’s chief creative officer Gerry McGovern at an exclusive event at Miami Art Week.

Luxury car maker Jaguar has unveiled its new electric concept car, less than a fortnight after the release of a teaser video that stirred online controversy. The unveiling of the Type 00 car was met by mixed responses from social media users,

Following last month’s unveil of the its new logo and brand identity – over which there was much brouhaha – Jaguar has now taken the wraps off a concept car that it says previews the final production version due late next year.

It debuts a new design policy that boils down to two words, as these things invariably must: exuberant modernism. The use of colour is also key. Type 00 is more than five metres long, and although there are still curves to be found,