Taylor Swift’s makeup artist, Lorrie Turk, took to Instagram this week to share a detailed roundup of her favorite beauty ...

You'll often see no-makeup makeup looks on celebrities, particularly during daytime events and when they're trying to be ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

The best hypoallergenic mascaras for sensitive eyes, including waterproof picks for allergies, dry eyes and contacts from the ...

Sleeping with makeup on is a common practice among many people, whether due to lack of time, fatigue or simply forgetfulness.

“Regular glitter can cause serious eye irritation and damage.” Finish the look with sparkling cherry or ... If you’re not one ...

With 33 years in the beauty industry, MUA Bobbi Brown has plenty of anti-ageing secrets and makeup tips. Having built a ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Be the life of the party (and the coolest girl you know) with trends that scream main-character energy. From sci-fi eyes to ...

The humble slicked-back bun will always remain a timeless hair style, and Rita Ora has just mastered it.

While I have enjoyed exploring the world of creamy, delicious wine-based scrubs and creams I always return to the classics.

Good night, sleep tight, without the bright light. Shop one of this season’s most stylish eye masks for a blissful night’s ...