Floor Heat Self-leveling underlayment is a great choice under any tiled floor, but it’s the absolute best choice when ...

Beauty, Inc. ELF has long been celebrated for its impressive growth trajectory, but its current valuation raises concerns. The company’s forward 12-month price-to-earnings (P/E) ratio stands at 38.79, ...

THE festive season can put pressure on families to splash out on pricey experiences. But you can help bring the magic of ...

There are few things that light a fire in a beauty aficionado's heart more than a cheap dupe of a cult product ...

Editor’s note: This story may contain spoilers for prying little eyes! The magical Elf on the Shelf watches over kids and lets them know Christmas is coming — which means parents make a mad ...

Madison Hornyak and her younger brother Noah are headed to the Regional Silver Gloves tournament in Compton, CA. The sibling ...

The year 2024 has seen a wave of beauty trends, from excessive blush to skinny brows, and some were certainly more popular ...

Introducing our collection of seven charming “Late Arrival Letter Printables” from your Elf on the Shelf (and Santa too!). Whether delayed by a snowstorm at the North Pole, assisting in reindeer ...

THERE are only a few days left before the elf who likes to sit on the shelf reports back to Father Christmas. Inspiration may now be wearing a bit thin and you may find yourself wondering what ...

At first, coming up with creative Elf on the Shelf ideas is a fun challenge, but as the month of December goes on (and your holiday to-do list looms overhead), it starts to feel a little more like ...

At its core, Elf on the Shelf is all about innocence. It takes the idea that a doll dressed in red clothing can somehow travel back and forth to the North Pole to chat with Santa Claus about your kid.

Just when you think you know everything about Elf. When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. And not only during the holidays ...