Christmas is almost here and so is the time to dress up and ring in the festivities.  Here are some stunning makeup looks to ...

Beauty, Inc. ELF has long been celebrated for its impressive growth trajectory, but its current valuation raises concerns. The company’s forward 12-month price-to-earnings (P/E) ratio stands at 38.79, ...

New Year’s Eve is the ultimate excuse to pull out all the stops with your make-up. With 2025’s trends in full swing, it’s ...

THE festive season can put pressure on families to splash out on pricey experiences. But you can help bring the magic of ...

There are few things that light a fire in a beauty aficionado's heart more than a cheap dupe of a cult product ...

Editor’s note: This story may contain spoilers for prying little eyes! The magical Elf on the Shelf watches over kids and lets them know Christmas is coming — which means parents make a mad ...

From cream bronzers to cleansing balms and curling mascaras, these are the top 15 beauty products that really work and won't ...

Dance the night away with looks inspired by party makeup of the past. Here, how to re-create the coolest eyes, lips, and face for any festive occasion.

Introducing our collection of seven charming “Late Arrival Letter Printables” from your Elf on the Shelf (and Santa too!). Whether delayed by a snowstorm at the North Pole, assisting in reindeer ...

At first, coming up with creative Elf on the Shelf ideas is a fun challenge, but as the month of December goes on (and your holiday to-do list looms overhead), it starts to feel a little more like ...

At its core, Elf on the Shelf is all about innocence. It takes the idea that a doll dressed in red clothing can somehow travel back and forth to the North Pole to chat with Santa Claus about your kid.