E.l.f. Cosmetics Inc. convinced a California federal judge that its Lash ‘N Roll mascara doesn’t infringe the trademarks and ...

Are you someone who enjoys high-quality makeup without the expensive price tag? Well, stay tuned because you’re in for a ...

Court sides with e.l.f. Cosmetics in trademark dispute with Benefit | Court finds no evidence e.l.f.’s Lash ‘N Roll mascara ...

And, when it comes to budget-friendly beauty that never skimps on quality, there is no one out here doing it like e.l.f. Cosmetics. Ahead, our editors have nominated 14 underrated e.l.f. buys they ...

Even as it has become a major player in the beauty industry, e.l.f. continues to operate like a startup, driven by its vision ...

Beauty's rapid growth faces challenges with shrinking margins, increased inventory levels, and reliance on costly marketing ...

Out of all of the special options we uncovered, 3 are puts, for a total amount of $78,064, and 5 are calls, for a total ...

E.l.f. Cosmetics and e-commerce company Obsess have come together on the launch of the Virtual Luxe Lounge, an immersive digital shopping experience available to e.l.f. Beauty Squad members in the ...

Being a beauty brand is no longer enough. These brands are blurring the line between commerce and entertainment – and could ...

e.l.f. Beauty has launched a new virtual reality feature entitled the Virtual Luxe Lounge. The immersive 3D shopping ...

"I love the simplicity of this look because it takes less than 10 minutes to complete. I prepped my skin with e.l.f.