Discover the truth about bass fishing lure colors and why the black and blue jig stands out. Backed by science and personal ...

How can you choose what the best bass fishing lure colors are? Experience says one thing, but science says another. / Kurt Mazurek I pride myself on my mostly very logical approach to bass fishing.

As a long time creative marketing professional, I couldn’t help but see the news of Pantone’s 2025 color of the year, Mocha Mousse. But as an even longer time bass angler, I couldn’t help ...