To celebrate the anniversary, James wore a variant of his Nike LeBron NXXT Gen inspired by his first signature sneaker, the Zoom Generation, in its "Debut" colorway. Just like the pair he wore for ...

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James provided 27 points and ten assists. Even better, the perennial NBA All-Star trolled the Raptors' fanbase with his Nike sneakers. LeBron really wrote "LEBRONTO" on his shoes in Toronto.

During last night's game, James debuted a familiar colorway of his latest signature sneaker. The perennial NBA All-Star wore the Nike LeBron 22 in the "South Beach" colorway. Fans of the NBA ...

LeBron James continues to captivate the sneaker world with his latest footwear creation, the Nike LeBron 22 ‘South Beach’ Player Exclusive (PE). This release symbolizes more than just another ...

It follows the recent launch of the LeBron TR1, James’ first training sneaker. The Monopoly x Nike LeBron 22 will release November 19, likely through the Snkrs app and select third-party retailers.

LeBron James continues to dominate ... Now, fans can embrace his dedication with the upcoming Nike LeBron TR1 “Better With Age” his first lifestyle sneaker. The LeBron TR1 marks a departure ...

LeBron James almost wore adidas. James was still in high school and being pitched by sneaker consultant Sonny Vaccaro to say no to Nike and instead wear the adidas brand. Vaccaro purportedly ...

Lebron James' new lifetime deal with Nike is believed to be the largest single-athlete deal in Nike's history. Produced by Jacqui Frank. Original reporting by Emmet Knowlton. Follow BI Video ...