Paharia, Neeru, Jill Avery, and Anat Keinan. "Framing the Game: How Brands' Relationships with Their Competitors Affect Consumer Preference." Chap. 2 in Strong Brands ...
Fight or Flight worked with Frontify to demonstrate the power of building distinctive brands. We hired illustrator Gus Morais to design a fiendishly addictive game, Spot the Brand, hiding 50 ...