Mahindra launched two electric SUVs on November 26. One of these SUVs was named BE 6E. Indigo objected to '6E.' Mahindra has ...
For now, the newly unveiled SUV will be sold as the BE 6. Mahindra revealed the BE 6e at the end of November 2023 as part of ...
India’s largest airline has been assigned the callsign ‘6E’. Mahindra will temporarily rename its new electric SUV, the 'BE ...
A launch that was supposed to aid one of the largest automakers in the country has landed it in a soup. Mahindra and Mahindra ...
InterGlobe Aviation, which owns IndiGo airlines, has taken the auto maker to court over the use of 6E in its new EV brand ...
The carmaker argued that it is using the ‘BE 6e’ brand, and not the standalone ‘6E’ which is used by IndiGo flights, says it ...
Following a challenge from InterGlobe Aviation, Mahindra will change the name of its 'BE 6e' model to 'BE 6'. The company intends to fight the claim legally asserting the importance of brand rights.
Mahindra said on Saturday it will contest brand rights of BE 6e against Indigo in the court. Meanwhile, the automaker will ...
Mahindra & Mahindra is renaming its electric SUV "BE6e" after IndiGo airlines' parent company, Interglobe, objected to the ...
While trademark infringement cases are common in India, legal disputes between big publicly traded companies have been rare. IndiGo, India's biggest airline, sued Mahindra in the Delhi High Court last ...
India's Mahindra and Mahindra said on Saturday it would rename its latest electric car, a significant move after aviation ...
Auto major Mahindra & Mahindra on Saturday said that it will rename its newly launched electric SUV 'BE 6E' as only 'BE 6' amid the trademark tussle over infringement of '6e' between Mahindra & ...