SNAP shoppers make 22% more trips to the store than non-SNAP households but their spending per trip remains lower. SNAP shoppers buy a higher percentage of food and beverage items and prefer ...

This year's SupplySide West did not disappoint members of the natural products industry. Check out what we saw in Las Vegas.

Did you know colors can make you feel better, and maybe even make you healthier? Belief in the healing power of colors is ...

In a new perspective paper published in Advances in Nutrition, the Global Prebiotic Association (GPA) contributes to the ...

An emerging subset of consumers—dubbed the Emerging Regenerative Market—demonstrate significant interest in regenerative ...

The MAHA website also states, "The pharmaceutical megacorporations are by far the most heavily fined and criminally ...

WholeFoods Magazine is your one-stop resource for health and nutrition articles. We provide important information regarding industry news, research, and trends.

Get the scoop on products driving sales in the natural products industry!

NOW has shared the latest results of its industry self-policing program of testing unfamiliar brands sold on online in an effort to expose and address low-quality products in the marketplace.

Friends and colleagues are honoring Sherrill Sellman, an integrative naturopathic doctor who dedicated her life to offering holistic wellness solutions for women.

There's been a lot of talk over the years about equity, empowerment, parity…as an industry, we’ve known we can do better, and we’ve talked about what it takes to move in the right direction. Now, with ...