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research
12 小时
Global ad spend expected to grow 10.7% in 2024
Spend on advertising globally is set to surpass $1tn this year, with two-thirds spent on digital, according to a projection ...
research
12 小时
Global ad spend expected to reach $1tn
Spend on advertising globally is set to surpass $1tn this year, with two-thirds spent on digital, according to a projection ...
research
14 小时
Julia Glidden appointed Ipsos Public Affairs US group president
Former Microsoft and IBM executive Julia Glidden has joined Ipsos as group president of the company’s US Public Affairs ...
research
14 小时
Accenture to open AI research hub in Singapore
Management consultancy Accenture is establishing an ‘AI refinery engineering hub’ in Singapore to increase AI-based ...
research
15 小时
LiveRamp expands Kantar partnership
Data and analytics company Kantar and data collaboration platform LiveRamp have expanded their partnership to allow LiveRamp ...
research
1 天
Reward acquires Hospitality Data Insights
UK – Customer engagement and commerce media company Reward has acquired data insights business Hospitality Data Insights (HDI ...
research
1 天
Insights sector event planning business Eventality launches
Tara Mackay, head of global events at The Research Club, has established an event planning business focused on the data, ...
research
1 天
Terms of engagement: Understanding the role of language in research
Work to examine the public's preferences for language has underscored the importance of carefully considering the terminology ...
research
1 天
Research needs to be better at marketing itself, conference hears
The market research industry has a “false modesty” about its work and is not good enough at marketing itself, the MRS Agency ...
research
1 天
Opinium hires associate director
Strategic insight firm Opinium has appointed Jamal Khadar as associate director as part of the business’ investment in its global qualitative research.
research
2 天
Government wants more evidence to support its online safety aims
UK – The government has outlined its priorities for online safety, including more research into the impact of technology, ...
Opinion
research
2 天
Opinion
Inclusive marketing: A challenge worth every effort
Brands need to recognise the importance of inclusion for consumers, and can help create an environment where people support ...
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