Texas Attorney General Ken Paxton said Thursday he is investigating whether World Federation of Advertisers and its now-defunct Global Alliance for Responsible Media organized a boycott of social ...

Moving quickly after a short evaluation period, Comcast Corp. is now going ahead with a dramatic industry-shaking move to spin off its financially growth-challenged NBCUniversal cable TV networks ...

Jaguar Chief Creative Officer Gerry McGovern calls the new branding "exuberant modernism" that "is imaginative, bold and ...

Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights ...

The Liv Mas Scholarship program is open to both Taco Bell Team Members and customers "looking to pursue higher education to,,, ignite change in their communities." ...

Apple has started selling its own advertising inventory for Apple News. The company is pitching ads to publishers and ...

When I retired from marketing 11 years ago, I did a brief stint running a tourism business, putting together custom bike tours. I thought it would be an ideal semi-retirement gig -- riding bikes ...

Prolific designer Steven Smith, fired from Yeezy in August, has held key roles at Adidas, Nike, Reebok and New Balance.

Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, ...

The connection between an ad's cultural and personal relevance and the likelihood of a consumer purchasing a product is ...

Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, ...