At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Britvic driving volume growth to the personalities needed to create the optimum ...

In a bid to foster greater customer loyalty and diversify its offer, budget airline Icelandair looked to a tech solution to ...

M&S Food has overtaken Aldi as the most recognised Christmas ad from branded stills, the latest data from week three in Ipsos ...

Jaguar’s bizarre new campaign marks a complete overhaul of its positioning, when instead it should have celebrated and ...

The Coca-Cola Company is investing in brand experiences and its first-party data capabilities to drive marketing ...

From Britvic driving volume growth to the personalities needed to create the optimum marketing team, it’s been a busy week.

System1’s analysis of 2024’s Christmas ads has found creative with strong brand-building potential is also more likely to ...

The vast majority (84%) of the 80 multinational companies surveyed, which together represent more than $60bn in ad spend, ...

Consumer confidence in the economy and personal finances has increased following two months of decline, according to GfK’s ...

All good CMOs want to build strong, high performing teams. However, it’s easier said than done, whether avoiding hiring in ...

Cadbury’s ‘Secret Santa’ ad is performing best for brand difference and meaningfulness, according to new data from Kantar.

The fully AI-generated ad will replace the original ‘Holidays Are Coming’ on UK TV screens this festive season with Coca-Cola ...