For its 50th annivesary, the Savencia brand of French cheeses is introducing new packaging, sonic branding and its biggest ...

Walmart Connect brings its retail media offering to linear TV for the first time to reach shoppers gearing up for the ...

The retailer has been averaging 13% to 15% new customers each week during the campaign appearing during Amazon’s “Thursday ...

Advertiser excitement for the big game hasn’t wavered, with brands including Taco Bell, Coors Light and Instacart already ...

The brand is an early adopter of Kargo’s Narrative format that uses artificial intelligence to generate connected TV ads from ...

A campaign around the friendly competition of gifting also includes ads with Dwayne Wade and Gabrielle Union and Charli XCX ...

Today, artificial intelligence (AI) is enabling brands to stay closer to consumers than ever before and drive more agile ...

The agency will enhance its AI usage in marketing areas including retail media networks, customer data platforms and content ...

The beer brand is celebrating the return of the Paramount drama with collectible caps featuring quotes from the show’s ...

Jim Mollica, Bose’s first global marketing chief, spoke with Marketing Dive about evolving the 60-year-old brand through more ...

In 2024, fragmented privacy laws, AI use and an uncertain financial landscape disrupted the marketing landscape, and next ...

Amid record spending intentions by shoppers, holiday marketing campaigns reflect more diverse media mixes and experiments ...