Sales and marketing alignment isn’t just a "nice to have" — it's a fundamental driver of success. When these two departments ...

More than half (59%) of global businesses regret at least one software purchase they made in past 18 months, new research ...

From left to right: Calvin French-Owen, Peter Reinhardt and Ilya Volodarsky Segment, the customer data platform, announced it has… ...

As B2B buyer preferences continue to shift, it’s becoming clear that today’s content is losing its appeal. PathFactory’s ...

Gong, a revenue AI company, released new capabilities designed to assist organizations with capturing the right data, ...

B2B marketing is evolving, and Connected TV (CTV) is leading the charge in this exciting new era. CTV is a performance-driven ...