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creativebrief.com
17 分钟
Lights, camera, advertise: why cinema and fandoms are a box-office smash for brands
The focus of cinema in tandem with the power of fandom gives brands the opportunity to connect with a deeply engaged audience ...
creativebrief.com
17 小时
How Avon redefined what it means to be a socially conscious brand
The beauty brand has placed purpose at its heart, transforming its relationships with consumers in the process, explains Avon ...
creativebrief.com
18 小时
Three Things on a Thursday: Consistency, innovation, and hope
Key to embracing diversity, English says, is being consistent with it. There is always more to be done, and consistency doesn ...
creativebrief.com
1 天
Doing the work you want to do as a creative leader
Kirsty Hathaway, Executive Creative Director at Joan London, on the new era of entertainment, making work you want to make ...
creativebrief.com
1 天
Marriott Bonvoy
This festive season, “Begins With You” tells the inspiring real-life story of a guest who discovered the unique benefits of ...
creativebrief.com
1 天
‘Being frazzled in the workplace has been dangerously normalised’
Frazzled is also the name of a community rooted in the power of emotional openness. Founded by Ruby Wax in 2017, Frazzled is ...
creativebrief.com
2 天
All I want for Christmas… is experiential
Mariah Carey wasted no time in welcoming Christmas by posting her annual chart-topper “All I Want for Christmas Is You” to ...
creativebrief.com
2 天
Virgin Atlantic shows that consistency is the cornerstone of success
Virgin Atlantic remains committed to its DE&I agenda because there is clear evidence it has a positive impact on the brand, ...
creativebrief.com
2 天
‘Progress over perfection, movements over moments’
The UK was once one of the most LGBTQIA+ friendly countries in the world. However, an onslaught of anti-trans media rhetoric, ...
creativebrief.com
2 天
Waitrose Christmas mystery is solved
Last night (26th November), part two of Waitrose’s Christmas whodunnit ‘Sweet Suspicion’ revealed all. Leaving audiences ...
creativebrief.com
2 天
Selfridges transforms stores into maximalist celebration of festive joy
On Duke Street, a similarly outlandish display has been crafted by Charles Jeffery, who explores mythical creatures. And on ...
creativebrief.com
3 天
From greenwashing to ‘green hushing’: what’s behind the recent silence around ...
While greenwashing - the practice of making misleading or exaggerated claims about environmental benefits - has been ...
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