We spoke with Murillo about the next phase of Discover’s campaign platform, how the brand is marketing it to consumers and ...

Marketers’ deep understanding of customers and what motivates their behaviors allows them to “see around corners” on behalf ...

Pilot marketing campaigns are a critical component of successful marketing strategies, providing a low-risk opportunity to ...

When Dawn Keller joined California Pizza Kitchen as Chief Marketing Officer earlier this year, the company lacked an agency ...

Lucyd is working to have more physical retailers carry its product because that’s where the large majority of eyeglasses are ...

PRNEWS: How should brands decide if a LinkedIn newsletter is a good route for them? Tayler Felix: If your brand has an ...

In this LinkedIn Live session replay, David Brauntuch, Head of Audience Design at Deluxe, takes us through a series of case studies to demonstrate how marketers are using pilot campaigns to make ...

A recent McKinsey report surveying C-suite-level marketing and growth officers from CPG and retail companies revealed what the industry has known for some time: the purview of the CMO has expanded… ...